© 2015 EIF Ltd. all rights reserved.

Material published by EIF Ltd. on these web pages is copyright EIF Ltd. and may not be reproduced without permission.

How The Purple Guide uses cookies and what they are.

What are cookies and how do we use them?

This policy is split into four sections:

1. What are cookies and tracking technologies?
2. The cookies and tracking technologies we use now and how to delete them
3. Our classification of cookies
4. Our main technology partners

1. What are cookies and tracking technologies?

Where we talk about cookies on our websites, we mean cookies and web beacons.

What is a cookie?

A cookie is a text file containing a small amount of data which is downloaded to your computer when you visit one of our websites or see one of our adverts elsewhere on the internet. The vast majority of websites use cookies and tracking technologies. Cookies are useful because they help us arrange the content and layout of our websites and recognise those computers that have been to our websites before. They allow us to remember your preference settings and play an important role in helping us to enhance the usability and performance of our websites and your experience using them. Some cookies are also essential to enable you to move around our website and use its features. They also help us to identify which of our articles are the most popular and the types of journey visitors have to our websites.

What is a Flash cookie?

This is a type of cookie which is collected via Adobe Flash media player – a piece of software which you probably have on your computer to help you watch online videos and listen to podcasts. We do not use Flash cookies at the moment.

Have a look at Adobe's website if you want to control Flash cookies on your computer. If you use the Firefox browser you can also get an add-on to detect and delete Flash cookies.

What is a web beacon?

Web beacons are usually tiny transparent images that help website owners track the activity of users on certain web pages. They can also send the website owner (for example, us or our technology partners) information in cookies such as whether an email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our websites and the emails we send you; to help us improve your browsing experience; to ensure that content is relevant to you; and to better manage our website and email content.

2. The cookies and tracking technologies we use now and how to delete them

When you access our websites you will receive a message advising you that we have placed some cookies on your computer. This was necessary in order to display the website page to you. If you continue to use our websites, further cookies will be placed on your computer to maximise your experience on our websites and to help us understand how we can improve them.

If you don’t want us to place cookies on your computer then there are a number of ways you can opt out - setting your browser either to reject all cookies, to only allow “trusted” sites to set them, or to accept only those cookies from those websites which you are currently on.

Please remember – if you do delete all your cookies, some features of our websites, such as remembering your login details, will not work and your experience on our websites may be affected.

The website http://www.aboutcookies.org not only has the recipe for ‘the world’s finest cookies’, it also gives you detailed step by step guidance on how to control and delete cookies depending on your browser type. You can then adjust your browser settings to your preferred level of protection.

3. Our classification of cookies

We have reviewed all the cookies we use and have divided them into four categories:

• Strictly Necessary
• Performance
• Functionality
• Advertising or tracking

Strictly Necessary

These cookies are essential to enable you to move around the websites and use its features, such as accessing secure areas of the websites. Without these cookies, our websites won’t work properly.

Performance

These cookies collect information about how you use our websites, for instance, which pages you go to most often and if you get error messages from those pages. We only use these cookies to improve how our websites work.

Functionality

These cookies allow us to remember the choices you make (such as your user name) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of our web pages that you can customise. They may also be used to provide services you have requested such as watching a video or commenting on a blog.

Advertising or Tracking Cookies

We do not accept advertising from any other organisation on our websites.

4. Our main technology partners

We work with the following companies in maintaining and improving our website. A brief description of what they do is found below. We ensure that any company which works with us and collects personal data complies with strict data protection standards. If you have any more questions, please do contact us and we’ll be happy to help.

Food, Events & Things (FEAT) Ltd.

Food, Events & Things (FEAT) Ltd. manage the website and process subscription payments on behalf of EIF Ltd.

Google & Google Analytics

We may use Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics Premium uses cookies to help analyse how users use our websites. The information generated by the cookies about your use of our websites and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address collected through Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. You may also stop the transmission of information generated by the cookies about your use of the website and of your IP address to Google, by downloading and installing the Google Analytics Opt-out Browser Add-on available here http://tools.google.com/dlpage/gaoptout.

PayPal

PayPal (Europe) S.à r.l. et Cie, S.C.A. process the payments we receive for subscriptions.

This policy explains how we use any personal information we collect about you.

Welcome to our privacy policy. Here at The Purple Guide we are committed to protecting your information when you use our services or buy our products.

For the purposes of the Data Protection Act 1998, EIF Ltd. is the registered Data Controller, are registered at the following address: Association House, 18c Moor Street, Chepstow, NP16 7AD.

This policy explains how we use any personal information we collect about you when you use our websites or get in contact with us. If you have any questions please contact This email address is being protected from spambots. You need JavaScript enabled to view it. and we will be happy to help.

1. Your information

We, and the companies who work on our behalf, collect your information for the purpose of providing you with the products and services you purchase from us, for enhancing your online experience, and so we can better understand our customers. This includes the information you give us, the information we acquire from third parties and which is generated by you – including your use of this website and how you arrived at our website in the first place.

We know that many of our customers like to communicate with their social networks while on our website – so we have the plugins and tools available to allow this. This means social network companies may collect information on you from this site.

2. Your choices and legal rights

If you’ve previously indicated to us that you’d like to hear about the products and services of our group we may contact you by post, telephone, email or SMS. You can change your preferences / unsubscribe at any time by just sending us an This email address is being protected from spambots. You need JavaScript enabled to view it.. We’ll action your request as soon as we reasonably can.

You can ask us for a copy of your information or to correct the information we hold on you at any time. These aren’t your only legal rights – you can find out more about them on the Information Commissioner’s Office website.

You can also control how some companies collect information about you when you use this site:

• Our web analytics provider
• Companies who work on our behalf
• Our company group
• Government, law enforcement agencies, the courts and regulatory bodies when legally obliged to
• other specific companies where you have expressly consented

3. The security of your information

We have controls and processes to minimise the risk of a data breach occurring. In the event that a breach does occur, we will take appropriate steps to notify you if you are adversely affected and will try our best to minimise the impact.

4. Sharing your Information

We share your information with:

5. The use of cookies and other tracking technologies

We, and the companies who work on our behalf, use cookies and other tracking technologies on this website. Please read our Cookie and Tracking Technologies Policy for more information.

6. Keeping your information

We will only keep information about you for as longas we need to and we take steps to ensure that any companies that process your information on our behalf do the same.

7. Changes to this Privacy Policy

We keep our privacy policy under regular review and will post any updated policy on our website.

8. Contact us

If you have a question, complaint or query with regards to how we use your information, please This email address is being protected from spambots. You need JavaScript enabled to view it. and we will do our best to resolve it as soon as possible.

These general terms (including the privacy policy) apply to anyone visiting The Purple Guide website at www.thepurpleguide.co.uk.

Please take the time to read these terms and conditions because you should not use this website unless you agree to these general terms and our privacy policy.

If you have any questions, then please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

1. Collecting information about you

We take the security of personal information very seriously.

So we can provide a high level of service, it is important for us to understand how our visitors use our websites, and so we will collect information about you. We will always act reasonably and in accordance with our privacy and cookie policies. Please take the time to read these policies so you understand exactly what information we collect and why.

2. What we will do for you

Accurate information: We will aim to ensure that all the information provided on our websites is accurate and up to date.

Availability: We will aim to ensure our websites are always available, but there may be times when, unfortunately, they will not be. We will try and keep any periods when our websites are unavailable to a minimum.

Accessibility: We will try to ensure our websites are accessible to everyone visiting our website. If you are having problems accessing the website, then please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to see what we can do to help.

3. What you should do for us

Please take the time to check the advice on our websites is right for your individual circumstances and if you are making any important decisions, such as on safety or medical matters, you should consider consulting a qualified professional adviser who can provide specific advice based on your individual position.

Please make sure you’re happy that any sites you link to from our websites are appropriate for you as we do not endorse that organisation and we have no control over the content of that website or how that site or organisation operates.

Please ensure any content you print, copy or download from our websites is for your personal use only. You must not use or encourage others to use our websites (or their contents) for their or your commercial gain or in a way that could damage the reputation of The Purple Guide, The Events Industry Forum (EIF) or any of the EIF members. Additionally, you cannot use our websites to create, update or amend your own or someone else's databases. You must not use any automated means to monitor or copy our websites or their content, or permit to be made any bulk downloading or storage of data from our websites.

Please download content carefully because you will be responsible for any damage to your computer system that may result.

You must not do anything to damage or disrupt our websites and you must not use our websites in a way that may cause a nuisance to others.

We encourage you to link to any of our web pages, providing you do so responsibly. This means that:

If we ask you to remove or change a link to our websites, you do so as soon as possible.

You do not create the impression that there is any association, approval or endorsement with or by us.

You must ensure any links are used in a fair and reasonable manner and that their use will not damage our reputation or take unfair advantage of it (commercially or otherwise).

Unless you obtain our express permission, you must not include more than 10 links to our websites on any one of your web pages.

The website you are linking from must not contain offensive, obscene or defamatory material, and must not infringe anyone’s copyright, trademarks or other similar rights.

If anyone clicks on the link you provide to our websites, it must open our website in a new page and not within a frame on your website.

4. Other important things you need to know

What happens if things go wrong? Given the nature of our websites and the wide range of information and services we provide, it’s possible that every now and again things may not go as planned. If we make a mistake, rest assured we will do our best to put things right as soon as possible.

Unfortunately, we will not be able to compensate you for any loss you may suffer as a result of:

• any mistake we make with the content on our websites;
• any parts of our websites being unavailable or inaccessible;
• your use of any organisation’s website that you can access from our websites (including any purchase from that organisation and any use they make of the personal data you provide to them);
• the downloading of any material from any of our websites;
• the content added to our websites by people using our interactive services; and
• inaccurate pricing information

We do not, of course, exclude any liability we may have in the unlikely event we have been fraudulent or if we are negligent and as a result we cause your death or personal injury, whether in connection with these general terms or any of our other website terms and conditions.

What happens if you don’t comply with our website terms? You agree to compensate us for any loss that we suffer as a result of your failure to comply with either our general terms or any of our other website terms and conditions.

If anyone complains about your use of our websites or the content you add to our websites, you agree that we can control the handling of any such dispute and that you will fully support and co-operate with this.

EIF Ltd. may vary any of its terms at any time, although we will only make changes if we think these are either necessary or reasonable. Please make sure you check our website terms and conditions homepage regularly for any announcements. The changed terms will normally take effect immediately upon publication, although where we think the changes are likely to be important to you, we shall always tell you in advance so you can decide whether to continue using our websites.

English law shall apply to all our terms and conditions and any disputes must be heard in an English Court. Nothing in any of terms and conditions affect your legal rights.

5. About us

The Purple Guide is published by EIF Ltd. and managed through the offices of.

Food, Events & Things (FEAT) Ltd.
Engine Rooms
Station Road
Chepstow
NP16 5PB

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Please note, this contact information is only provided in respect of the administration of this website. We are unable to provide specific case advice or expand on the advice given in the guide.

The following terms apply to anyone becoming an online subscriber of The Purple Guide.

They apply in addition to our general terms.

If you have any questions, then please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

The Purple Guide Subscription Terms & Conditions

1. Your subscription

Your subscription is for a period of one year from the purchase date (for new subscriptions) or renewal date (for renewing subscriptions) and provides you with a login to access the published chapters of the Purple Guide at www.thepurpleguide.co.uk.

Payment is collected by Food, Events and Things (FEAT) Ltd. on behalf of EIF Ltd. – the publishers of the Purple Guide – and is made either online through the PayPal payments system, or offline by cheque or bank draft.

Payment online can be made using most credit and debit cards and all such payments will be subject to validation checks and authorisation by the card issuer. If the issuer of your card refuses to authorise payment to us, then we will not be able to confirm your order and no contract will exist between us.

We will e-mail you an invoice on successfully setting up your subscription, either as confirmation of an online payment received or as a notification of payment due if you selected to pay offline.

Where additional subscription plans are available, you may be able to change your subscription to a different plan at a discounted rate. We are unable to offer a refund if the price of the new plan is less than your existing plan.

Renewal: Your subscription does not automatically renew. You will be sent a reminder to renew by e-mail 30 days before your subscription expires and again 7 days ahead of expiry. If you do not renew before your subscription expires, your access to www.thepurpleguide.co.uk will be suspended and you may need to create a brand new subscription.

You can also renew at any time during your subscription period from your account profile.

Your membership details: During the subscription process you will be asked to create a username and password to access the website. These are encrypted but can be retrieved by following the reminder links on the site.

2. Multiple-User (Access-by-IP) Subscriptions

Our multiple user subscriptions are intended to offer comapnies, local authorities, educational establishments and similar organisations the ability to purchase multplie logins for employees or students by way of a single payment. 

It is the responsibility of the holder of a multiple user subscription to ensure that logins created using their plan are done so for the use of emplyees or students of their organisation. Failure to do so may result in the suspension or termination of your subscription and all logins associated with it.

Multiple-User Subscriptions cannot be used under any circumstance to grant access to third party organisations, businesses or their representatives.

3. Cancellation

If you no longer require your subscription, you do not need to do anything to cancel. Without your action to renew, your account will automatically cancel at the end of the current subscription period.

Please be aware that because your subscription can be used immediately, you do not have the statutory cooling off period during which you may cancel your membership without charge.

4. Other important things you need to know

Please keep your subscription details confidential to help us maintain the security of our websites. You should not allow any other person to obtain access to the Purple Guide website www.thepurpleguide.co.uk using your membership details.

What happens if you don’t comply with these terms? We will treat any non-compliance as a serious issue, and if we think you have breached any of these terms, we may take any action that we consider appropriate. This may include the temporary or permanent suspension of your access to our website.

The Purple Guide is published by EIF Ltd. and managed through the offices of.

Food, Events and Things (FEAT) Ltd.

Engine Rooms
Station Road
Chepstow
NP16 5PB

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Please note, this contact information is only provided in respect of the administration of this website. We are unable to provide specific case advice or expand on the advice given in the guide.