You can now apply for a free UK-wide industry standard and consumer mark to reassure your audiences that your event business adheres to Government and public health guidance.

To support you as you work towards re-opening and welcoming customers, the 'We’re Good To Go’ COVID-19 industry standard and consumer mark is now available to provide a ‘ring of confidence’ for all tourism businesses.  The standard can also be used to aid reassurance to local residents and audiences that clear processes are in place and that your event is safe and good to go.

If your business operates in England, Wales, Scotland and Northern Ireland and you have read and implemented the EIF/DCMS COVID-19 and Performing Arts reopening guidelines, understand the guidance from Public Health England and have a COVID-19 Risk Assessment in place, you can apply for the industry standard mark by simply completing a self-assessment through the online platform.

Please ensure that you tick that you are a member of one of the organisations that are part of the Events Industry Forum so that we ensure we are able to verify your membership and demonstrate the number of events organisers using this useful support tool.

An email will then be sent out to you that enables you to download the certification, the We’re Good to Do mark and a toolkit which shows how the mark may be utilised.

Please be aware that you may register your business, but for specific event use you will need to make a separate application to ensure that event is registered and the work undertaken in relation to COVID-19 for that individual event is recognised. 

Do remember if you operate in different parts of the United Kingdom respective national guidance, including social distancing and cleanliness protocols, must be in place. In England, your event must align with the EIF/DCMS official guidance for the outdoor event sector Keeping workers and audiences safe during COVID-19

An ‘alert’ system ensures that if you are signed-up to the standard, you will be notified if there are changes to the official guidance. A call-handling service is currently in place to provide you with support should you need it.

You may be chosen at random for an individual spot check, which may be by phone; email or attendance at an event.